A Comprehensive Guide on Fashion Trend Forecasting

What is Fashion Trend Forecasting?

Fashion trend forecasting also known as fashion forecasting is the study that focuses on current fashion and predicts the future and upcoming trends. A forecaster focuses on certain key elements like color, fabric, texture, print, graphics, etc. to predict future trends relating to the industry. It applies to all fields of the fashion industry, be it street clothes, ready-to-wear clothes or of any other type. Trend forecasters focus not only on this industry, but also takes into account the viability of other important industries like – automobile, food, literature and home furnishings, etc. to predict the future trend in fashion.

Factors determining the trends:

Popular fashion also called pop fashion, is a volatile market and depends on several external factors. Some of the factors which heavily influence the future trends are-

Color and Fabric – These are the two most important factors affecting the industry. The forecasters heavily use these two factors to predict the future of fashion.
Celebrities – This is probably the most influential factor determining the future trends. The Red Carpet is the place to look upon for future trends in fashion.
The economy of a country – The economy of a country and how much profit the fashion industry incurs in a particular fiscal year also helps in forecasting future trends about fashion design.
These are the most influential factors that determine the future of fashion. Apart from these factors, there are several other socioeconomic reasons that influence the fashion world in a positive or negative way.
Long term forecasting VS Short term Forecasting:

Long term forecasting evaluates certain trends and looks into the past for sources of information. The fashion forecasting in case of long term forecasting lasts over 2 years. Several factors like demographics, climate, major international incidents, consumer expectations, etc heavily influence long term fashion trend forecasting. Long term forecasting is generally carried out by specialized marketing consultants who have certain experience in the field.

Short term forecasting, also known as fad forecasting specializes mainly in predicting near about changes in the future of fashion design. Short term forecasting relies heavily on pop culture and celebrity wear. Certain events like art events, major sports events, some scientific changes also help in short term fashion trend forecasting.

Importance –

Fashion trend forecasting is very important in the modern world of internet connectivity and accessibility. Without correct and certain forecasts about the fashion world, the production of dresses can be hampered and thus the economy of certain companies can dwindle. Fashion trend forecasting is also very important from a company’s perspective. Not only the forecast helps in mass production but also they affect the overall image of the organization. In this fast era, mistakes in fashion can be very dangerous and harmful.

Responsibility of trend forecasting for a company-

As earlier said, fashion trends heavily influence the economy of a certain organization. Also, the prediction of future trends is a very important role. Women’s fashion is very volatile and changes every few days, unlike men’s fashion which changes only due to a certain specific event. Major companies have their dedicated fashion team that is responsible for forecasting the future possible trends. Marketing experts also play an important role in forecasting future trends. They set up customized advertisements that set up a stronger foothold for a certain type of fashion.

ion.

Visit udomfurniture.co.th/ to find out more regarding เตียงนอน
Posted in Uncategorized | Comments Off on A Comprehensive Guide on Fashion Trend Forecasting

The Five Best Places to Look to Keep Up With Trending Fashion

1. Celebrate fashion weeks

Besides the four fashion capitals of the world namely; Paris, Milan, London, and New York, I’m sure there is a local version of fashion week in your place where you can get a huge amount of fashion style inspirations. Quickly check online for the scheduled date of this tremendously exciting affair for fashion aficionados and take a pick among which style inspirations you would get from the various collections of different fashion designers flaunting their work on the runway.

2. Be a mall rat

If fashion weeks seem to be far-fetched, you can always go to your dependable local mall. Malls usually have shops that sell the trends. Which top sells the hottest or which clothing brands are worn by celebrities and models alike. Clothing brands usually get famous celebrities to be fashion style inspirations and you’ll surely find out how you can keep up with the latest fashion trends & tips.

3. Love media!

Print, television, and film are powerful sources of great style inspirations you can check. Posh magazines are still on the list of references where you can see what’s hot and what’s not. Magazines are also beneficial because you can just cut-out your favourite outfit, post it on your wall and explore your closet to have the same look! Allure, Cosmopolitan, Elle and Vogue are just some of the many fashion magazines you can rely on. Fashion style inspirations are also found on TV and film where you can just see what style celebrities are wearing.

4. Embrace the online fashion frenzy

You will definitely agree when I say that technology has made everything conveniently operated by the touch of a finger. All you have to do is research, browse, and pin pictures of your fashion style inspirations so you can have them on-standby when you need a glance of the latest fashion trends & tips. You can also subscribe to fashion websites to get a daily dose of fashion freshness or follow fashion designers and posh clothing brands on social media.

5. Go out and scout

Call up your friends and hit the bar, a concert, or a party and play observe. The best fashion style inspirations are sometimes the random people you see around. Chances are if it’s trendy enough, then 90% of the people are wearing it. Spot the fashionistas with your friends and don’t forget to take down notes on the latest fashion trends & tips.

Posted in Uncategorized | Comments Off on The Five Best Places to Look to Keep Up With Trending Fashion